Search Engine Optimization - a hot topic.
Wikipedia offers a good, brief introduction: Search Engine Optimization.
Beyond all the "best practices" of writing standard search engine optimized code, the single most crucial factor is offering juicy, relevant, rich content. That's the buzz word, "rich content" and plenty of it. But the operative word is "relevant". That's what the search engines are looking for in ranking web pages: relevance.
That's pretty much the nut of it as far as what's needed to rank highly in unpaid random keyword searches. Sounds simple enough, doesn't it? But it's not easy. If you're really earnest about doing what it takes to get noticeable returns on competitive search terms, you'll want to work with someone who knows what they are doing. For more debunking of the prevailing SEO myths, see my friend, Gail Parker's "SEO Tough Love".
AppleEYE will design your web site with relevance built-in through proper web standards, site structure and content that can be easily read and understood by the search engine's software programs. That's a given. Bumping it up a notch, we can design proactive internet marketing strategies, such as paid inclusion, AdWords sponsored link advertisement or other pay-per-click campaigns.
Contact me today to learn how we can make your business more SEO successful.