Guerilla-style
Promoting your business, both online and off, can take a circuitous route. Especially if you're flexible enough to zig when they zag. But you have to zig in a smart way.
Certainly it's worthwhile considering such typical internet marketing strategies as pay-per-click, affiliate web site campaigns and ethical, spam-free demographically targeted e-mail blasts using opt-in mailing lists built from legitimate co-registration services. These can definitely offer a measurable return on investment. But all too often you'll be going head-to-head with the big guys. The competition is fierce.
Big bloated bureaucracies are sluggish and impersonal. This leaves an opening for the little guy to slip under the radar, to connect with prospects in a more humanly satisfying way. The internet has leveled the playing field.
Enter guerilla marketing.
The brain-child of maverick marketing genius Jay Conrad Levinson, guerilla marketing uses unconventional means to get maximum results from minimal resources. It's where creativity meets the mother of invention, necessity. That's what appleEYE's about, innovation and creativity, born of necessity to help small businesses make big waves.