appleEYEdesign: A B O U T


AppleEYE is Not a We.

AppleEYE is just me and I don't want to "you" you. You know your business, I know mine. AppleEYE doesn't work for clients, I work with people. Big difference. Hmmm, okay ... maybe appleEYE is about "we", what we can do together.

AppleEYE's mission is to bring a human touch to the digital world. Certainly the end result is to deliver top quality graphics and website design, but the going is every bit as important as getting there.

The appleEYE art is in paying attention, listening, communicating clearly, in keeping after the creating-adjusting-creating process. The science is in knowing how. AppleEYE does. If this rings true for you, I'd love to be in touch and explore the possibilities.

Hello. I'm Dan Landrum. The "I" behind appleEYE.

The love that motivates me is innovating and creating. With deep roots in visual arts, I design both "for print" and "for the web," specializing in creating content-rich, search engine optimized, multimedia graphics & websites for personal and business use.

Having managed a successful small business, I have an excellent grounding in the many technical and interpersonal skills required to communicate effectively with all parties, keep production running smoothly and deliver the goods on time.

SOFT SKILLS: Very happily married, reliable, punctual, tenacious, easy going, mild mannered, thoughtful, caring and light-humored, I love connecting with people. I value and practice mindful listening and clear "full-circle" communication.

Project Management

Project Management defines, measures and achieves targets, while optimizing the use of resources over the course of a project. When collaborating with others to expand the repertoire of applied skills, it generally works best if the overall direction is the responsibility of an individual project manager.

As multiple communication channels crossing over from print to the internet and back again become part of the mix, Project Management also becomes applied to advertising and Marketing. AppleEYE handles the whole package.

Whether it's managing an existing project or starting from scratch, appleEYE will take a fresh look and implement a direction that is authentically you.

Pricing

Pricing graphics & web site design has many variables. It depends on a lot of factors, including: the size & scope of the project and how much original art and text needs to be generated. I can give you an item-specific bid per project. My hourly design rate is $32. The initial consultation is free.

AppleEYEdesign's aesthetics and sensibilities aren't going to be for everyone. No one designer's style is going to fit all. As I'm intimately connected with local, regional and international talent through various networks, no dream is too big, no project too small. I will give you my all to provide affordable, high quality graphics and website designs that satisfy you and makes your business more successful. When that's not enough, I will collaborate with other's until it is. Please let me know if you have any questions.

Testimonials

Dan, the slideshow you created for our website is not only entertaining, but a great marketing tool for our organization.
      – Debby Adams, President Yoga Education Society

I get compliments constantly on Dan's innovative yet clear and user friendly web design. The web page he created for me is my brochure on the Internet.
     – Anne Cleveland, Wish Upon a Star Productions

Dan's skill at leading me in the development and design of my website continues to be outstanding. His leadership and knowledge of each step creates a positive working relationship. Dan allows me to be the final decision maker. This adds to the feeling that it is my web site!
      – JoAnn Marini, More than Amour

Throughout August 2003, Mr. Landrum offered his graphics expertise free of charge to our newly formed organization. He first thoroughly researched Sierra Club logo requirements and created a Web page where we could view all other ICO program logos. This greatly helped us in understanding our design requirements.He then created three variations of a logo based on our requests. All three were excellent designs and it was difficult to choose one. We agreed on the design shown. Our organization is very grateful for Mr. Landrum's generous volunteer services, and the extremely prompt and skillful manner in which he served our needs. We would recommend his services to any organization requiring graphics work and/or advice. I can be contacted at 714.965.3394 for further information on how Mr. Landrum benefited our group.
      – Lisa Hellman, Sierra Club's Orange County Inner City Outings

Okay, let's recap.

   appleEYEdesign is about:

  • appealing "tailor-made" GRAPHICS for print & web
  • juicy, content-rich, web-standard coded WEBSITES
  • innovating and creating purposeful DESIGN
  • flexible guerilla-style MARKETING
  • proactive internet SEO strategies
  • PROJECT MANAGEMENT
  • helping small businesses make big waves
  • all custom made to fit your unique spirit
  • clear, timely communication
  • reliable, on-time service
  • attention to details
  • working with you

 


...and who is the apple of MY eye? ... Carol Landrum

I have to give credit where credit is due. With a keen artist's eye of her own, my wife Carol is a marvelous adjunct to my creative ventures. For more of an introduction, please visit: www.sevadeva.com.


There's only one sky.

I live and work in San Diego, California. But aesthetically I'm a child of southern Florida's long, wide, flat, horizontal bands of aquamarine ocean, golden sandy beach and puffy white clouded blue sky; paired with the '50's equally flat, bright, minimal styles. It's that zen-spacious simplicity that most feels like home.

What furnished that home were the dynamics of the ever-changing skyscapes. When I let my imagination run wild I could easily see all kinds of things in the clouds. More intriguing than the things were the possibilies of what was to come. Whatever I was seeing was becoming something else. I'd lay on my back for hours at a time to watch, to see just what that might be.

Similarly, the images of my inner mindscape are an essential expression of endless, fluid becoming. So what's the one true static image that best captures the desired feeling? What does the design call for, if there's only one sky? The sky's the limit.