appleEYEdesign: G R A P H I C S
Appealing "tailor-made" Graphics
Graphics get to the point. Graphics communicate in a visual way, in a way words don't. Graphics set the tone, convey a feeling. Of course image isn't everything. There has to be substance behind it. But if you do have something worth saying, the right image will leave a lasting impression.
Whether it's for interactive web design or traditional print media, appleEYE's appealing "tailor-made" graphics deliver on-target with the appropriate impact.
For the Web
A compelling website communicates your business vision. Appealing graphics can play an impressive role in internet marketing, such as banner ads and e-newsletters. Strategically placed banner ads give customers what they are looking for, when and where they need it. Opt-in prospects will take the time to give a more indepth read to your message, if it's delivered in an eye-pleasing HTML email or e-newsletter layout.
If you've spent any time surfing the internet, you've seen plenty of banner ads. Their presence on the web and their importance in internet-based business is immense. Because of its graphic element, a banner ad is somewhat similar to a traditional display ad you would see in a printed publication, such as a newspaper or magazine, but it can have the moving allure of animation and has the added ability to bring a potential customer directly to a specific page on your website.
Coordinated promotional campaigns work
to match print material, banner ads and e-newletters with your product or
service. Visitors take action when dedicated pages match marketing campaigns. The result of your innovative, attention-getting graphics is a motivated customer, focused on your specific offer.
For Print
The printing revolution is going strong. With the advent of the personal computer and expansion of the internet, some proclaim "the printed word is dead." AppleEYE finds the rumors of the death of print have been greatly exaggerated.
The printing and graphic arts industry has been transformed, not replaced, by new technologies. Think about how many times a day you come across printed materials such as books, magazines, newspapers, billboards, brochures and direct mail. Now add to the list: T-shirts, buttons, posters, signs, banners, and product packaging. A quick review reveals that even in the computer age, we are still surrounded by printed products in our schools, offices and homes. Virtually everywhere we go print is pressing on.
AppleEYE sees a place for it’s appealing graphics in print, as well as on the web.
Branding
Business identities are held together with concept and visual acumen, not by hard and fast rules. Branding is about selling the sizzle, not the steak. You want to smell the aroma, not chew the fat. In promoting your business, you want graphics that communicate, not merely decorate.
AppleEYE graphics have a wide variety of applications for forming business identity beginning with a distinctive logo, stationary & business cards. Next, build momentum by attracting business through targeted promotional flyers, brochures, posters, signs, display ads, direct mail letters or postcards. And finally, blaze your brand on the world through online banner ads and eye-appealing email newsletter layouts.