appleEYEdesign: W E B S I T E
Custom "hand-made" Websites
A website offers a window to the world. Visitors look in to see a full, rich environment with clear, juicy content. But first, you have to get them to yours. How a website is designed and coded makes all the difference. Clean, web standard coding offers the morsels search engine spiders find so tasty, helping to get your pages ranked higher. Engaging words and pictures laid out in an attractive, easy to navigate architecture invites visitors "to stick" long enough to get the value of your message, product or services.
AppleEYE's "just right" website designs specialize in creating content-rich, search engine optimized, multimedia websites for the unique spirit of "mom & pop" businesses.
A website is your calling card to the world. It's design can carve a local niche in the global internet marketplace. It's personal. Whether it's to be an informational or promotional site, the first step in web site design is clarifying your vision. Why do you want a site? What is the purpose of the site? Who is your target audience?
With the bare bones purpose clearly understood, the next step is generating the content, including:
- the look & feel of the site
- the architecture: how the content is organized site-wide
- a user friendly navigational flow
- the colors and layout of each page
- custom images, text copy, animation, audio and video as needed
Whatever you can conceive of, whatever you can imagine, can be created. The creative process is the same whether you want to sell, service, inform or entertain. Working with you, appleEYE will create a custom website that reflects your unique spirit.
Services offered include:
- website design & coding
- image & text content development
- online multimedia - animation, audio/video
- SEO - search engine optimization
- e-commerce
- domain registration & technical contact
- web site hosting, web site statistics and analytics
- internet marketing - ethical email campaigns, banner ads, keyword ads
- promotion in other media, - print, direct mail, guerrilla marketing
- project management - art direction, collaborating with other talent
TOOLS used include:
Adobe's Photoshop, Illustrator, InDesign, Dreamweaver, Flash, Acrobat, as well as Microsoft's Word and Excel. Custom web standard, internet optimized coding in HTML, CSS, Javascript and Actionscript.
Search Engine Optimization - a hot topic.
Wikipedia offers a good, brief introduction: http://en.wikipedia.org/wiki/Search_Engine_Optimizers
Beyond all the "best practices" of writing standard search engine optimized code, the single most crucial factor is offering juicy, relevant, rich content. That's the buzz word, "rich content" and plenty of it. But the operative word is "relevant". That's what the search engines are looking for in ranking web pages: relevance.
That's pretty much the nut of it as far as what's needed to rank highly in unpaid random keyword searches. Sounds simple enough, doesn't it? But it's not easy. If you're really earnest about doing what it takes to get noticeable returns on competitive search terms, you'll want to work with someone who knows what they are doing. For more debunking of the prevailing SEO myths, see my friend, Gail Parker's "SEO Tough Love:" http://roi-seo.com/seo-tough-love.html
AppleEYE will design your website with relevance built-in through proper web standards, site structure and content that can be easily read and understood by the search engine's software programs. That's a given. Bumping it up a notch, we can design proactive internet marketing strategies, such as paid inclusion, AdWords sponsored link advertisement or other pay-per-click campaigns.
Contact me today to learn how we can make your business more SEO successful.
Collaborating - "working with"
If you have read this far, chances are you are interested in something a bit different. If you are not looking to build your own unique, custom web domain, it's likely you are either a designer or internet professional yourself, perhaps looking to collaborate with other creative talent. Either way, appleEYEdesign would love to explore the possibilities with you.
Again, the key is having a well articulated, focused understanding of the purpose of what we would be creating. What do you have in mind? Together, with a clearly conceived goal, we can shape the web development strategy that best suits the need. No dream is too big, no project too small. Email me and let's see. Who knows, if nothing else, you may make a friend.
Guerilla-style Marketing
Promoting your business both online and off can take a circuitous route. Especially if you're flexible enough to zig when they zag. But you have to zig in a smart way.
Certainly it's worthwhile considering such typical internet marketing strategies as pay-per-click, affiliate website campaigns and ethical, spam-free demographically targeted e-mail blasts using opt-in mailing lists built from legitimate co-registration services. These can definitely offer a measurable return on investment. But all too often you'll be going head-to-head with the big guys. The competition is fierce.
Big bloated bureaucracies are sluggish and impersonal. This leaves an opening for the little guy to slip under the radar, to connect with prospects in a more humanly satisfying way. The internet has leveled the playing field.
Enter guerilla marketing.
The brain-child of maverick marketing genius Jay Conrad Levinson, guerilla marketing uses unconventional means to get maximum results from minimal resources. It's where creativity meets the mother of invention, necessity. That's what appleEYE's about, innovation and creativity, born of necessity to help small businesses make big waves.